Tag Archives: David Stanley Redfern

When you go sightseeing, you have the option to choose a hotel or B&B to stay. Why should you choose a self catering cottage instead? And what should you look for when you select self-catering holiday cottages? One point in … Continue reading →

Search engines, particularly Google which accounts for most search traffic, changes the way they rank Web pages and sites. Such “algorithm changes” are done to better deliver quality search results to the search engine users. At each algorithm change, websites … Continue reading →

It is common for a website to contain the same content on multiple pages. For example, an e-commerce site might display the same product information on multiple pages sorted by price, or in alphabetical order or in no order. Of … Continue reading →

Do you know that search engines can help you sell to your local market better? Search engines are increasingly going local by sensing readers’ locations and showing them businesses in these locations. Google provides search statistics both for local and … Continue reading →

There was a time when search engine optimization was actually not necessary. Even as late as a decade ago, if you created a Web page anywhere, Google indexed it and you gained visibility in its search results. Your page could … Continue reading →

Google offers a search engine optimization guide through its Webmaster Central help site. It is a guide intended for beginners who is new to the topic and not a guide that reveals Google’s secrets for pushing your website to the … Continue reading →

Webmasters typically do search engine optimization with Google in mind because Google brings most visitors through search. And Google has given excellent advice to webmasters on this topic at its Webmaster Central page at . The advice on the page … Continue reading →

Google is the search engine that most webmasters want to rank highly in because it brings a dominantly large volume of visitors to well-optimized websites. So when Google recommends certain practices to developers of websites, it naturally receives priority attention. … Continue reading →

You might already be running SEO campaigns such as Web page optimization with researched keywords, building in-pointing links to your landing pages, and SEM campaigns such as Google Adwords and Yahoo Search Marketing. While these do produce results, you might … Continue reading →

You might have an impressive-looking sales page that highlights the specific benefits of your product or service. Your SEO/SEM campaigns might also be bringing many interested visitors to your website. Yet you might find that your sales volumes are unsatisfactory. … Continue reading →