Tag Archives: David Stanley Redfern

Overseas property investment has the potential to produce returns you only dream about. In fast developing economies, property prices can appreciate 100 times over a few years (100 times, not 100 percent). And temporary conditions can make overseas property available … Continue reading →

Public relations or PR can create a great image about your business and your product/service in the minds of the public. If the publicity is adverse, however, the reverse happens, a poor image results. How do you ensure that coverage … Continue reading →

Public relations or PR can create a great image about your business and your product/service in the minds of the public. If the publicity is adverse, however, the reverse happens, a poor image results. How do you ensure that coverage … Continue reading →

Your business might be going strong when some unexpected incident exposes you to the glare of adverse publicity. Or the very strength of your business might provoke your competitors to spread malicious rumors about you. The publicity and rumors spread … Continue reading →

Marketing strategy does not mean making a lot of cold calls in the hope that you might get a few orders (along with plenty of closed doors). Nor is it persuading a few friends to give you their orders (which … Continue reading →

In essence, sales copy seeks to sell, press release copy seeks to inform. Press releases are intended to provide news; if they sound like sales pitches, they are most likely to end up in the wastepaper basket (of its digital … Continue reading →

What is STRATEGY? In simple language, strategy is nothing more than deciding what you want to achieve and then developing a plan to achieve these goals. In practical terms, it involves looking at where you are now, deciding where you … Continue reading →

The basic appeal of Internet Marketing is that it is low cost and has a dramatically wider reach. Launching a website to sell your product or service is far less expensive than setting up shop or office on the high … Continue reading →

Suppose you are selling a budget product. You want to attract budget-minded visitors who will really be interested in what you offer and not those who are searching for the luxury version of the product. If your site shows up … Continue reading →

What is STRATEGY? In simple language, strategy is nothing more than deciding what you want to achieve and then developing a plan to achieve these goals. In practical terms, it involves looking at where you are now, deciding where you … Continue reading →